Google Business Profile, PPC, answer engine optimization and social pour into one mobile experience. What survives becomes a lead. What inside sales works becomes a customer. Drag to orbit the funnel and watch where the volume actually goes.
The same path the visualization animates — four sources, three stages and one outcome. 11,000 sessions become 96 customers, a 0.87% session-to-customer rate.
3,240sessions / mo
29% of top-of-funnel demand
The profile is the first storefront most local prospects ever see. Categories, review velocity, photos and Q&A decide whether you show up in the map pack — and whether the click goes to you or the competitor one pin over.
4,100sessions / mo
37% of top-of-funnel demand
Paid is the volume dial. Search captures active demand, paid social creates it. Both are bid to a cost-per-qualified-lead target rather than a cost-per-click target, so budget follows the keywords and audiences that actually reach inside sales.
1,480sessions / mo
13% of top-of-funnel demand
Prospects increasingly ask an assistant instead of scanning ten blue links. AEO structures your expertise — entities, schema, quotable answers, citations — so the models recommend you by name and the referral lands warm.
2,180sessions / mo
20% of top-of-funnel demand
Social rarely closes the deal on first touch. It seeds familiarity so that when the prospect finally searches, yours is the name they recognize — which is why it is measured on assisted conversions, not last click.
62.0%
11,000 sessions in → 6,820 engaged sessions
Every source converges on one mobile experience
Four very different sources land on the same handful of screens. Speed, clarity of the offer and how few taps stand between the prospect and a next step decide how much of that traffic survives the first fifteen seconds.
4,180 lost here. 38% of arriving sessions bounce before a single meaningful interaction — almost always load time, a mismatched headline, or a form buried below three scrolls.
8.6%
6,820 engaged sessions → 587 leads captured
Forms, calls, chat and booked slots
The conversion layer: short forms, click-to-call, chat and self-serve booking, each firing a tracked event so the lead carries its full source path into the CRM. A lead without attribution is a lead you cannot optimize toward.
6,233 lost here. The steepest drop in the funnel. Long forms, required fields nobody wants to answer, and no low-commitment alternative to "request a quote".
16.4%
587 leads worked → 96 customers won
Speed to lead, qualification, and the close
587 leads become 229 real conversations and 96 customers. The single biggest lever here is not the script — it is the clock. Response inside five minutes is a different business than response inside an hour.
491 lost here. Leads that go cold in the queue. Most never get a second or third attempt, and the ones that do are contacted long after intent has decayed.
96 customers a month out of 11,000 sessions — a 0.87% session-to-customer rate. The number only moves when the whole path moves, which is why the funnel is optimized as one system instead of four disconnected channels.
Every stage multiplies against the others, which is why the compounding math beats a single heroic channel win.
A 10% improvement at mobile, lead gen and inside sales compounds to a 33% lift in customers. A 30% lift in one channel, on its own, gets you nowhere near that.
Page speed at the top, response speed at the bottom. Neither requires more budget, and both change the shape of the funnel immediately.
The interesting number is never the traffic — it is the volume that vanishes between two stages, and what it costs you every month it stays there.
It shows the full prospect-to-customer path as one connected system: four top-of-funnel sources (Google Business Profile, PPC ads, answer engine optimization and social) converging on the mobile website and apps, then narrowing through lead generation and inside sales into closed customers. Each moving light is a prospect, and the lights that fade out are the drop-off at that stage.
Lead generation is the steepest drop. In the modeled numbers, 6,820 engaged sessions produce 587 leads — an 8.6% conversion rate — meaning more than nine in ten engaged visitors leave without identifying themselves. The mobile experience loses 38% of arrivals before that, and inside sales converts 16.4% of leads into customers.
Because a growing share of discovery now happens inside AI assistants and zero-click answer surfaces rather than traditional search results. AEO is the smallest source by raw volume in this model — 1,480 sessions a month — but it arrives with high intent because the prospect was effectively handed a recommendation.
Because four very different sources land on the same handful of screens. Whatever the source, load time, message match and the number of taps to a next step decide how much of that traffic survives. Optimizing a channel without optimizing the destination just buys more expensive bounces.
Speed to lead. Contacting a lead within five minutes, and following a defined multi-attempt cadence rather than a single call and voicemail, changes the conversion rate more than any script rewrite. Pushing closed-won and closed-lost outcomes back to the ad platforms then compounds the gain month over month.
We will plot your real sources, your real drop-offs and the revenue sitting in the gaps — then tell you which stage to fix first.
