Google Ads & Meta Campaign Management
Campaigns limited to the ZIP codes you can serve, written for people who are ready to talk to someone, and measured on booked appointments. If a campaign cannot show it produced business within 90 days, we turn it off.
Where we run campaigns
Google for people already searching. Meta for reaching them before they search, and for following up after they visit.
- Search campaigns for high-intent keywords
- Display campaigns for brand awareness
- Performance Max, with brand terms excluded
- YouTube campaigns for video marketing
- Local campaigns for foot traffic
- Facebook News Feed & Stories campaigns
- Instagram Feed & Stories advertising
- Messenger campaigns for engagement
- Video campaigns for brand storytelling
- Retargeting campaigns for conversions
What is included
Setup, management, and reporting. You own the ad accounts and every asset we build in them.
- Market research and competitor analysis
- Audience segmentation and targeting
- Budget allocation and bidding strategies
- Campaign structure optimization
- Ad creative development and testing
- Landing page optimization
- Conversion tracking setup
- Pixel installation and configuration
- Daily performance monitoring
- Bid optimization and budget management
- A/B testing of ad variations
- Performance reporting and insights
- Website visitor retargeting
- Customer list retargeting
- Lookalike audience creation
- Cross-platform retargeting strategies
- Custom dashboard setup
- ROI and ROAS tracking
- Monthly performance reports
- A written list of what we changed and why
- Geographic targeting optimization
- Local competitor analysis
- Community-specific messaging
- Local event and seasonal campaigns
What this looked like for a client
One named result, with the window it covers. We do not publish averages across accounts, because an average hides the accounts it was not true for.
Lead volume nearly tripled while cost per lead held steady, after we unified their analytics, CRM, and ad data. Once ad clicks could be matched to CRM records, budget moved toward the campaigns that produced conversations and away from the ones that only produced traffic.
How we measure resultsHow a campaign gets built
Tracking goes in before any budget does.
Discovery & Audit
We read your current accounts, search terms, and competitor ads to find where money is leaking
Strategy Development
A plan for targeting, messaging, and budget, with a stated cost-per-appointment target
Campaign Launch
Conversion tracking, call tracking, and CRM matching go live before the first dollar is spent
Optimize & Scale
Weekly changes, monthly reporting, and more budget only for campaigns that booked business
Want a second opinion on your ad accounts?
Give us read-only access and we will tell you on the call what we would cut, what we would keep, and what we would test first.