Who we are
Digital Optimus is a small performance marketing company in Jacksonville, Florida. I am Alex Destino and I founded it. If you hire us, you work with me — not with an account coordinator who relays your questions to someone you never meet.
We work with mortgage lenders, real estate teams, and financial advisory firms. That list used to be longer. It included insurance agents and attorneys, and we cut them, because our proof is concentrated in lending and the adjacent real estate work, and pretending otherwise wasted everyone's time on discovery calls.
We are not a tech conglomerate, a robotics project, or an AI research lab. If you searched for one of those and landed here, that is an unfortunate name collision.
What the work actually is
Roughly half marketing, half plumbing.
Getting found for searches that end in an appointment. Local rankings, Google Business Profile, and the neighbourhood- and scenario-level keywords the national aggregators do not defend. Rocket and Zillow will outrank you on "mortgage rates" forever. They will not outrank you on the questions your specific buyer is actually typing.
Getting named by AI assistants. When someone asks ChatGPT or Google's AI Overview to recommend a lender in your city, two or three names come back. There is no page two. Being one of those names is a different job from ranking well, and most local firms have not looked at it yet.
Fixing what happens after the click. Page speed, the form, the follow-up. This is the least glamorous part and usually the highest-return one.
Wiring attribution to your CRM. So the number in your report is closed business rather than form fills. This is the plumbing half, and it is why we tend to find problems other agencies missed: a lot of what looks like a campaign problem is a data problem wearing a campaign problem's clothes.
The clients we can name
Expert Home Advisors — a real estate team. Organic leads up 300% over six months, and top-three rankings for 27 local keywords, above Zillow and Realtor.com in their own market. Their agents now set more appointments from organic traffic than from paid leads.
North Avenue Capital — a commercial lender. Their CEO credits the data pipeline we built with surfacing over $750 million in prospect demand across nine months. To be precise about what that figure is: it is identified demand, not revenue we booked for them. Their loan enquiry conversion rate also rose 85% in the first year after we rebuilt the eligibility and application steps.
Future Home Loans — a mortgage lender. We cut page load time from 5.2 seconds to 2.9 seconds and form submissions doubled inside a week, on the same traffic. Over the full programme, lead volume rose 180% while cost per lead held flat.
Those are the numbers we publish. If you see a percentage on this site, it belongs to one of those three companies and it has a window attached. We do not have a wall of logos, and the ones we do have, we asked permission for.
What we are not good at
We are small, so we are a bad fit if you need a team of ten on site or a national brand campaign. We do not do creative production, PR, or social media management as standalone services. And if your problem turns out to be your product or your pricing rather than your marketing, we will tell you that, which some people do not enjoy hearing on a first call.
Why the name
Optimus means "the best" in Latin. It was a slightly grandiose choice for a one-person company and I have made peace with it.
Based in Jacksonville, working nationwide
We are headquartered in Jacksonville and do a lot of work across Florida, including Orlando and Tampa. We also work with clients elsewhere in the country, mostly lenders, usually by referral.
Get in touch:
- Phone: (904) 587-4736 — my direct line
- Email: hello@digitaloptimus.com
- Website: digitaloptimus.com
The free thing, described accurately
We will send you a Market Blueprint: a 15-page breakdown of your market, back within one business day. It contains the keywords your buyers search and who currently owns them, what ChatGPT and Google AI Overviews say when someone asks for your service, the gaps in your Google Business Profile against the competitors outranking you, a page-by-page read on where your site loses leads, and a 90-day sequence of fixes ordered by expected return.
It takes about two minutes to request and does not require a call. If it turns out your money is better spent somewhere other than us, the Blueprint will say so and you can keep it.